What if You Had to Plan a New Podcast During a Pandemic w/ Lee-Anne Scott

Jun 23, 2021 01:06 · 6100 words · 29 minute read

Tiffany Youngren: Hey there. I’m Tiffany Youngren, owner of OMH Agency and founder of the Podcast Ignition System. Welcome to Next up Nation, a weekly show that features industry influencers who share their successes and challenges to inspire, inform and entertain serious podcasters. Thank you so much for listening. today. I’m so excited to welcome Le-Anne Scott. She’s digital digitalization strategist for Fresh Cut Digital and host of the up and coming Helping Accountants Grow podcast.

She loves to take traditional business models and reimagine how they could work better. How can they enable a business to help more people. She’s originally from South Africa, and she’s lived in the UK in the US, but finally settled in a beautiful Lake District in the UK. Lee-Anne. Welcome.

00:48 - Lee-Anne Scott: Hi, Tiffany. It’s wonderful to be here today.

00:50 - Tiffany Youngren: I am so glad to have you. Now. I’m just going to tell everybody, I’m Lee-Anne is currently working her tail off with getting this amazing new podcast, ready to launch called Helping Accountants Grow. So I’ve had the privilege of getting to see behind the scenes of it. So I’m really looking forward to this time for what I call, you know, real podcasters you know, real life podcasters and real stories from real podcasters.

So I appreciate you coming and sharing your experiences and what you’re what you’re going through and what you envision.

01:28 - Lee-Anne Scott: It’s wonderful to be here. And yeah, we’ve had quite a busy couple of weeks, a couple of months. Yeah, yeah.

01:36 - Tiffany Youngren: Well, one thing now, before we get into all that I know beforehand, something that a lot of people don’t know about you is that you love public speaking and that you were the keynote speaker at the World Youth Congress, World Youth Congress in Casa Blanca Morocco many years ago. Tell me about that.

01:55 - Lee-Anne Scott: Yes, I was. So I was. It was the World Youth Congress. And I did a full presentation. And two was about 1000 young people across the world who are wanting to change the world. And it was quite an experience, just from a from a speaker point of view, to looking at presentation skills, and how they present themselves and present their ideas. But also from a personal point of view is probably one of the first trips I took on my own as an adult.

And the the name of the conference was the World Youth Congress of Casablanca. So I assumed it was going to be in Casablanca. So I got picked up from the airport, by a cab driver who’d been arranged, and he didn’t speak in English. And they put me in a car, and all happy and I saw the signs because of like a passing eventually, there were no more signs for Casablanca. And obviously, we didn’t have mobiles quite like we have now.

03:11 - And I was phoning my husband saying how to do I don’t know where they take me. He doesn’t speak English. He’s just driving this there was. Eventually I landed up in Labat. And I’m like, I think my adrenaline was pumping. And it turns out that they had, although they said Casablanca, it was Labat, which is about an hour outside of Casablanca.

03:40 - Tiffany Youngren: Oh my goodness. I’m glad you made it.

03:42 - Okay, cuz I would also be terrified. Oh, my goodness, that um, Oh, my gosh, I can’t even imagine so. Well. Awesome. Well, why don’t you tell us a little bit about your business, yourself, what you have going on? And how podcasting has kind of branched out of what you’re doing.

04:03 - Lee-Anne Scott: Oh, absolutely. So my title is bit of a mouthful. It’s not in the beginning. And and I it’s difficult to kind of encompass what to call me. But I think digitalization strategist just really encapsulates what I do it because I, we can build websites, we can build apps, we can build case management systems, but it’s really about looking at traditional business models and seeing how can we improve on that? How can we create a a online system that makes it easier not just for the customer, but easier for the team and the business owners ho are actually trying to delive a product or service, and we’ e taken some interesting mode s and a traditional de t collection style business.

A d we’ve reimagined that and e take completely changed it o that it is purely online. A d it’s it’s helping people at t e start of the journey as oppos d to waiting until they’re n crisis, which is wh t traditional debt collecti n companies do. We’ve also, one f my most exciting projects, whi h actually goes live next week, s a company it is a chari y charity organization call d Carers Connect. And what we d d is with all the lockdown, peop e being so isolated, so in ho e carers or unpaid parents a e feeling very isolated, even mo e so than maybe the rest of u.

And so we built this platfor , this community where they c n log in and access informatio , but where they can also me t other people who are n sensitive directions, instead f leaving them in the big, b d world of Facebook, where th y just you know that they’re luc y they find their [inaud , actually put them in their o n community, so they feel saf. And they have access in t e [inaud] right information. S this is two exciting projects t at we’re working on at the m ment.

Yes, I used to ask how i led to the podcasting. Yeah. A d so I got so many ideas, and s many thoughts. And it’s a c se of how do we put it out i to the world. You know, c ntent marketing is such a big b zzword at the moment, and it’s s essential to any business. B t when it actually comes down t how do you distribute ongoing c ntent every week, in a way t at doesn’t require you to sit d wn and write a 2000 word blog p st, which is gonna take you h lf the week, and then still c me up with individual social m dia graphics, you still want t connect on LinkedIn, with pote tial clients, and podc sting, for me, it was a way for s to really share some of our nowledge, some of our tips, ways for people to reimagine thei own businesses, and put a full scale content management proc ss in place that gets our word out there as far as we can reall Tiffany Youngren: nice, nice.

That’s awesome. So what kind of guests are you going to have on, what who have you interviewed in like, what is the content, structure strategy that you are implementing? Lee-Anne Scott: So we’re Helping Accountants Grow, it’s it’s looking at how we bring bring this collection product to life.

07:56 - And accountants have a really tough challenge in that they they are there to do a particular function, which is prepare you for tax season, submit your company taxes and keep you compliant. But beyond that, there’s so much more that they could be doing. So when we look at the content that we want to deliver is how do we help accountants and empower them to provide more value, to support their business customers more, and also show their customers that their accountant is really a trusted adviser someone they can turn to.

So we’ve looked into kind of on both sides. In terms of guests that we’re working, that we would like to interview, we’ve had some technical experts, so on the digitalization side, how you can how accountants and businesses can automate and build new systems to make life easier. And then also, we’ve got marketing strategists, and marketing experts to give you top tips on how to really use email to connect with your customers. And we can also pick up but actual accountants that are really good at what they do, that have had successes, and coming on and sharing those top tips with other accountants that will hopefully help them to improve their businesses.

09:38 - Tiffany Youngren: I love it. I love it. One thing I like about what you’re doing too Is it when you’re, as we’ve discussed your content, it sounds like you’re doing kind of you’re wanting to make sure you hit four different areas. And so getting the topics to kind of rotate through those different areas that you really want to make sure to provide rounded, well rounded information for your audience. I think that that’s really smart.

10:08 - Yeah, yeah. And, and to, like we talked about just right before we got on, we’re transitioning here on Next Up Nation going from, you know, people who’ve already set the path and now really getting a lot more vulnerable. Because just like with where you’re at, you’re starting a podcast. You know, there’s a lot that goes into it. I don’t know about you. But I’m on a lot of podcast group, you know, a lot of group in a lot of podcast groups, and there’s just a lot that goes into goes into the podcast.

So it’s true, you can just turn on your phone and start talking, and then boom, you’ve got a podcast, but you’re doing a lot more thoughtfully. And so in that case, there’s all these other things that come into play from what equipment do I get? And, you know, what, what assets Do I really need? And you know, how can we get going in the lightest manner, but yet get the most out of it? Because when we’re putting all this effort into it, we don’t want it to go to waste.

So with that, what have you found to be, as you walked into it, What do you think were like two or three of the most important things when you were walking into this whole, “starting a podcast” idea? What are two or three things that you felt like were really important, you wanted to make sure you got put together before you get rolling? Lee-Anne Scott: So it was interesting. I think that being a complete newbie to podcasting, and it, it overwhelmed me a little bit to start with in terms of, there’s a lot of setup.

And I think that that was really at a tall part working with you. And was that the setup is it’s so laid out. So for me putting those foundations in place. There’s lots of things, little things like getting all the artwork, then the voiceovers, all your links on the big list. I would never have thought of putting all those things in one place. And that’s been magic in terms of James, who is my business partner, my husband, and I’m a production assistant.

He keeps going where’s this? Go look on the Big List; look on the bigger. So I think probably the Big List is my is our biggest takeaway and with every cent we’ve spent nothing else and and then make, I suppose the the guidance of knowing what to say. And I was surprised at having having been a public speaker, having just spoken about that having been a public speaker and stood up in front of audiences of 1000 people, and had no qualms about talking for an hour to getting on to new my first few podcast interviews and being so nervous about doing the interview, but I think, you know, just taking those deep breaths and say and really just going through the checklists and following the script.

I think, you know, that the big list for the setup, and then the scripts and checklists for the actual day of interview are definitely mentioned big wins. Oh, good, good.

13:31 - Tiffany Youngren: So So with that in mind, like what I’m, you know, I’m trying to imagine like when you were going, I want to do a podcast. So I want to get all this content, it’s a great way to make sure that we can have content that’s going out that addresses exactly what our our audience needs to hear the people we’re helping I want, we want to be able to answer their questions. So I mean, it sounds like a couple of the things that you knew you wanted to have.

Because I mean, podcasting, you can get as deep or as shallow into it as you want. But you no matter what you have to select what your priorities are when you’re entering into it. For example, you and I both it’s like intros outros. We’ll worry about that later, right. When it comes to video, because you have to make those choices. There is no way you can start a podcast unless you have a multimillion dollar studio. Without You know, you have to make choices and you have to prioritize.

And it seems like like you’re like number one was content. You know, you wanted to have a balance of content. I feel like that’s something I saw you come into it with and you continue like that continues to be in the forefront. Was there anything else that you kind of came into it and you went, this is super important to me. It sounds maybe like the relationships with the guests because if you’re concerned about what to talk about, it’s beyond just what the audience is hearing but it’s also like that conversation with people.

Would you say that that maybe was another thing that you walked into it going “this is really important to me,” or is there anything else maybe that, that you just from the beginning, were like, I want to make sure I nailed this otherwise you wouldn’t have invested in making sure it was set up correctly. So what were a couple of the priorities to you entering into it.

15:14 - Lee-Anne Scott: So absolutely. So like I say, content has definitely my leading reason for doing it. And, and then getting, having a reason to talk to guests, I, you know, reaching out that [indaud]. And obviously, we’re launching this new product, which is, is new and innovative in the world. But picking up the phone and just doing the sales calls, like you wanted to be wanted by my staff. And I wanted a different way of doing that.

And thought of the podcast, inviting people on onto as guests. Putting the content out there gives us that edge; gives us a reason for people to talk to us. And the other side is something that one of my mentors has said to me over and over again, is that you have to get visible. And if nobody knows who you are, nobody knows where to send you some money to buy your services. And that’s and you know, when I think about that, it’s been on my mind to do this for probably three, four years is to get more visible get on video.

And it’s Yes, you can just use your phone. But that just never felt slick enough.

16:42 - For me. Maybe it’s the perfectionist in me. And you know, and I put the take the phone. Right. And his done makeups done. I don’t know, it’s like, I know, I’m with you.

16:58 - Yeah. And I think so for me. My priority is to get the content out, meet, meet interesting people, and have those conversations have a reason to talk to people to outreach to people, but also to get visible. And I think this podcasting gives me that framework that I feel comfortable working within.

17:19 - And so yeah, I think that’s the that’s my real reason for starting a podcast.

17:26 - Tiffany Youngren: So in this process, what has been easier than you thought it would be? Lee-Anne Scott: Oh, is what was easier than I thought it would be? Maybe coming up with the content. And I think once, that always felt like quite a block. But once you know, I really started digging deep and researching the audience and researching what else is available. And seeing what questions my target audience are asking. I think coming up with the topics have been easier than I expected because it felt quite difficult for a little while.

18:13 - Tiffany Youngren: Awesome. Well, that’s great. And so what’s been harder, just to be fair, what’s been harder than you thought it would be or more of a challenge.

18:21 - Lee-Anne Scott: And I think maybe the time it’s taken to get the setup, right. 100% I am happy that it needs to be done.

18:34 - And that it needs to be done correctly. And that there’s there’s lots of elements. And but it’s been it’s surprised me how much time hasn’t, it’s needed for me while still doing all the other work. But in saying that, your checklists where I can tick off. And you know, when I get pulled away, it’s so easy to come back to see exactly what I haven’t done yet.

19:00 - I think it wasn’t that that probably would have said it’s not.

19:07 - Tiffany Youngren: Oh my goodness. And you know, one thing we’ve talked about too beforehand, it’s just life like, you know, if we were able just to sit down have undivided like and I know you’ve had a few times like that where you’ve been able to sit down and knock some stuff out. But just I don’t know. But I feel like we both are kindred spirits right now because we both are like, you know, we’ve got other things going on besides what we normally have going on and just pushing through and being able to stay on track.

So I think you’ve done such a good job of just like powering through and getting to that next check checklist and doing it so. So kudos to you for sure. So, so what do you like I always it’s always fascinating to me when because you have multiple projects going to so you have this and then you have a nonprofit which I don’t know did I know about that. But I knew that you also have been like you spent a lot you put so much time and effort into your project Helping Accountants Grow, like the actual service that you’re providing behind that as well.

20:13 - So what are like, do you have a couple tips for people who are because we all have the same thing we have life. And you know, Hello, we’re in this crazy world right now. So it’s more distracting than ever, and then two, business because, you know, between pivoting, and then other people pivoting and marketing, you’re helping other people pivot as well as yourself. And then now you’re starting a podcast Also, do you have like two or three tips for people that has really helped push you through being able to not just take those on but really excel at those, even though probably you’re going what you know, but if you’re like me, I’m like, what, but you really are, you really are excelling at it.

So what are a couple things that I’ve really gotten you through, so you’re able to accomplish it, not just plan it, but actually see it happen? Lee-Anne Scott: So yeah, and some days, I think, if I’ve got too much going on, but but for me, the big thing is they’ve got a link, there’s got to be a big picture to why I’m doing certain things. And so we are a marketing agency, but what we do is we never take on more than three or four projects at a time.

And then it’s having the teams that you know, whether it’s virtual teams, or remote teams working on the different projects, and Skype for me is my must have to and a lot of like slack in that. But for me, it’s that keeps I can I can, the people I’m working with all tend to use Skype. And, and being organized. And that project manager, as opposed to doing all the work. I think that was when you’re trying to do all the actual work the nitty gritty of it yourself.

And that’s when the wheels start coming off. And that actually keeping yourself as a project manager on most of them works. And surprisingly, it’s gonna seem like really analog. But I have a as much as you can have all the tools in the world and Monday boards and slack and all of that. I find because I’m a referral writer, prolific, writer. And so I hav one of those notebooks fo different divider sections, a each project has their ow section, but in the sam notebook, so that all the note from phone calls and questions all go into that projec section.

So that when which wil inevitably happen, I’ll b working on the podcast. So I’ working on the debt project, an the other project plans and ask for something, then you need t be able to look between the quite quickly. And so me havin this notebook with the differen sections for each project, help me to flick the switch in m mind very quickly. So I don’ know whether everybody wil agree. But for me, that has bee a lifesaver Tiffany Youngren: You know, that as you’re talking, I’m just like, Man, that’s what I’m missing in my life.

I used to always do that exactly what you’re talking about, I used to do, and as you’re talking through it, I’m thinking, you know, I think I’m bringing that back into my life. I mean, I’m kind of a Trello board user. So I’ve got different lists and things on that. But there’s just something about writing it down.

23:43 - In psychologically, there’s a lot of reasons why that works as well. But just for the fact of knowing it’s just right there, and you can just jot it down, wherever you are. I think that that’s, I think it’s really a practical tip, too. So, um, okay, so let’s, let’s talk tools, just real quick. I, speaking of, let’s geek out for a minute on like, what your favorite tools are for podcasting, and how, like, what kind of equipment you’re using and things like that.

And I’m, I’m a total I totally think people should not put a ton of money into their beginning equipment, because you’re really testing you’re still in the moment of like, proof of concept, you know, where are we going to go from here? Who’s our audience? And then like, upgrade, you know, because it’s like, Okay, I got it. I know where I’m going to podcast from I know how I’m gonna do this. But also, I know everybody asks, they’re always like, what microphone do you use? What headphones do you use? Like, what? So So share with us? What microphone? do you use? Lee-Anne? Lee-Anne Scott: Um, so I am not so geeky about the microphones because I don’t know what it’s called.

But is this one, okay? Okay. Good. That’s a toner actually. There we go. Okay. All right. There we go. Um, And yes, exactly. I mean, everybody was oh “The Tiffany, The Tiffany mic” and Tiffany Youngren: No, wait. Okay, so the listeners don’t know our joke. But um, yeah, so the microphone that I got, you know, we jokingly in our own group call it the Tiffany mic, but it used to be called the Joe Rogan mic. Thank you, Leon, though I love it.

I love it that you call it. But no, don’t get one yet. Like I had a Yeti forever. And, in fact, I kept it, but it broke. And I used it broken for like, eight episodes.

25:35 - So you know, you, I think you’re doing great. I think you’re doing it just right. You’re starting with you have to use a different mic than your built in computer mic. So that’s good.

25:47 - You have a pop filter, which is awesome. So good job. But no, don’t jump up yet.

25:54 - Lee-Anne Scott: You’ll get it. It was interesting. So my first interview, because you had said don’t use the computer. Mic the built in mic. That we’ve got one. And I said my. I said to James, and I need a Tiffany mic. You don’t need a Tiffany mic, we’ve got one. Oh, I don’t have it yet. And it’s one of those with the fluffy thing on the top. Oh, yeah. He says this one will be fine. Anyway, Tiffany Youngren: I love you guys. Thank you.

26:30 - Lee-Anne Scott: My first interview arrived. And he’s like, here’s the mic like it in. It was at that point that I realized that because my I’d upgraded my laptop, it doesn’t have a mic jack anymore. And it only has USB connections.

26:47 - Anyway, I was allowed to order a mic instead [inaud]. So that I know is it does Tiffany Youngren: it have a USB connector then? Perfect.

27:00 - Perfect. Awesome. So do you use any earbuds or headphones or anything yet? Lee-Anne Scott: No, I don’t actually, I did read on your checklist that I should do. But I find I don’t like the sound kind of echoes in my head. And I find that quite distracting. So I prefer not to use that. But I will give it a try as well.

27:21 - Okay. Tiffany Youngren: Okay, good. And honestly, the The reason you want to use earbuds and I don’t hear it now, like I think you sound great. But you know, when your speaker sends out the sound, it goes into the microphone. And so it doesn’t it’s not a clean sound. So that’s why it’s it’s really good. But yeah, I have to get I like I use I know podcasters who are listening who are real. There’s a lot of audio geeks out there that I respect However, I’m not gonna wear headphones yet.

And so I do have like, in ear monitors is what I use. But um, but yeah, I mean, in the beginning, just you know, like I like I always say it’s like don’t put a bunch of money into it. And then then you’ll get used to them. And then you can go from there and see what you like so so and then you use zoom for your interviews. Is that correct? For your remote interviews? Lee-Anne Scott: I do. Yes. But a little birdie told me that spree Tiffany Youngren: Squad cast.

28:27 - Lee-Anne Scott: Yeah, they come out with some funky stuff in November I think. So if that happens, and but for the moment Zoom works really well, that connects where it’s supposed to drop, you know, drop the recording straight in my Dropbox where I needed so that I can pull the automations Tiffany Youngren: Excellent. Excellent. So so looking at your podcast end to end what is your favorite tool that you use? Lee-Anne Scott: Um, Podcast Ignition System Tiffany Youngren: That just makes me so happy.

Now as soon as we get off this call, we’re gonna I’m you know, I told you like we’re gonna have our my what I call my selfish questions, which is what we do right after our interview. But we will also be talking about how to make this setup easier so we can streamline the rest of it. My brain is already working on like I got a you know, we’ll stick with this. But that’s awesome. Thank you for saying Podcast Ignition System. So what else? What is another tool that you’re just that you really like? That has been really helpful? Lee-Anne Scott: And podcasting specifically? Tiffany Youngren: Or just a tool that’s made podcasting, more simple for you just you can use it in any capacity.

It doesn’t have to be for the interview, but just in some framework of podcasting.

29:51 - Lee-Anne Scott: I think I think probably Process Street actually. And because I’ve never you funnily enough, I must have looked at it at some point in the last few years, because I had an account set up, but I didn’t really go into it. But it’s actually an amazing program in terms of keeping what you can put in there, the amount of detail, the checklists, your conditioning. And I know you and I are both system geeks, we know there’s High Level as well.

And but I think of all the things that ties it together Process Street has been brilliant. And then I don’t know whether we can call them a tool. In the UK, that could be an insult, but it’s really not meant that way.

30:43 - And is the Level9. VA’s. Tiffany Youngren: So the team part of the team aspect? Level9 - Yeah, yeah, go ahead. I mean, I didn’t mean interrupt. But yeah, in the US, that would be an insult also. But I know that’s not how you mean it. But as far as, but I see what you mean, like the team is a huge part of it. So do you want to share a little bit about how you have put your team together to help you with your podcast? Because the whole idea as a podcaster is to not have like your you should just do your interview and leave? Like that’s the whole point of the setup being more complex, but the team is such a huge part of it afterwards.

How have you or how, how is your team right now? And then how do you envision it to be to really help make that happen for you, so all you have to do is really show up to the interview? Lee-Anne Scott: I think they’ve been great. And I think the first month, we’ve just completed our first month with a team. And it’s a bit of a learning process in terms of giving the instruction, understanding the capabilities, and then invitations. And, you know, it’s one thing saying, Yes, we can do graphic design, but it’s a completely different thing for them to interpret what I say.

And so that’s, that’s just the learning curve thing. And but in terms of being able to, once a lot of the interviews done, pushing, pushing the transcriptions pushing the graphics, and then having that distribution, I think, you know, creating content is one thing.

32:19 - And I can do that in the evenings, no problem, but or, you know, on weekends, if you really want to, but in terms of being able to actually distribute it, and consistently, I think that’s where the team’s power really comes in. Because, you know, clients need their attention. So we do, and that’s what we’ve done for the last 2, 3, 4 years is we’re so busy creating content and building things for our clients and doing their websites and their email campaigns, that the cobbler has no shoes, and we never have time to do our own.

And this ensures that we have a consistent program of content going out. So I think that’s where the team’s power really comes in.

33:12 - Tiffany Youngren: I love it. I love it. Well, awesome. Well, I could literally talk to you about this all day, I just, I feel like we both have the same feeling about technology and processes. So it’s just been delightful to talk to you. I really like to what you had to share about how to push through and get get your podcasts going in a way that will you’ll get the most out of it, you had some really great tools to share in ways that you’re able to push through all the rest of the things that are going on from work to family, but also having a project like new podcasts to begin and really get off the ground in an amazing way.

Is there anything that I didn’t ask that maybe I should have, but that you’d like to share with everyone? Lee-Anne Scott: No, I think we’ve covered everything. And I just want to say that no, Tiffany didn’t pay me to say Podcast Ignition System. I think you know what, there’s, there’s so many so many marketing tools out there and so many you should have a YouTube channel, you should have a Facebook, you should have a podcast, you should have this.

And but actually, you know, having working with you has really enabled me to have a podcast in a meaningful way, not just another place to do something. So you know, it really, I think if it wasn’t for the Podcast Ignition System, we probably wouldn’t have pursued it because there is just we just don’t know enough. And it’s checking over time. So at least we have someone to hold our hands.

34:52 - Tiffany Youngren: Well, it’s just been a pleasure. And thank you so much for all that I just I’m humbled and just grateful.

35:01 - So I don’t even know how to talk anymore. Because I’m like, wait, we usually just talk about like your stuff. So I do appreciate it. That’s it. It’s just so much fun. And it’s really my favorite thing. I can’t believe that for a living, I get to help people podcast and do interviews and get their content out. And I just get to geek out about processes and automation in the background and hand it over. So, so thank you. It’s just been so much fun.

Okay, I have one more question. It’s super important.

35:29 - My totally favorite question, and I know you love to cook you love food. So I’m excited to ask you. Where is your favorite restaurant that you like to go to? And what do you order when you go there? Lee-Anne Scott: Well, had you asked me, about a month ago, I probably would have had 10 different options. But we went up to [inaud] in Scotland. And not too long ago. And a friend of mine said, you have to go to the Starfish Restaurant in Taavet.

And we’re like, Okay, well, we arrived with this very, very quaint little village with nothing but two restaurants.

36:14 - And, and we ordered the prawns with grilled prawns with lemon butter and garlic. Yeah, you could taste the freshness that there was straight from the sea. And it was just I would, I would have gone back next night if they were open. And when we’d finished eating our meal, the table next to us was two gentlemen who had ordered the [inaud] one back for dessert. It was just the I would go back. Do the five hour drive. Just to go back.

36:54 - Tiffany Youngren: That’s awesome. That’s awesome. Well, Lee-Anne. So before we go, can you just let everybody know where they can find you? And who do you help? Exactly.

37:04 - Lee-Anne Scott: So you can find us at HelpingAccountantsGrow. com or CollectYourDebt. com. Those are two interesting projects to share at the moment. And who do we help specifically is we help accountants who want to grow their practices and who wants to support their business clients to get paid.

37:26 - Tiffany Youngren: I love it. Love it. Well, awesome. Well, thank you, Lee-Anne, so much for coming on today. I really appreciate it.

37:35 - Lee-Anne Scott: Thank you so much for having me. It’s been great fun.

37:37 - Tiffany Youngren: Yes, yes. And thanks so much, everyone for listening. Thank you to our outstanding team and remember the best really is yet to come. Happy podcasting. .