Partie 2 : Comment bien vendre l’exclusivité

Hello everyone, Exclusivity is truly a subject that interests you and you are right. We need to increase our exclusivity rate,that’s a fact But for that, you have to know your arguments well and above all - once again - know your client well. Why don’t clients want exclusivity? Very often they have many apriori, apriori that are often unfounded In reality, they are afraid of being stuck with only one agency they are afraid of not being able to sell by themselves even if the opportunity arises. In the end, they get a lot of negative feedback. It is, therefore, necessary to show them that exclusivity is used to create rarity around the property And when a property is rare it is much more interesting for all potential buyers.

00:50 - With regard to this, you will see that the client will have a totally different attitude. Therefore, you must be familiar with the client’s project and provide arguments that you know perfectly well. .